Information

CLIENT

La Tijera

YEAR

2019-2020

CONTEXT

La Tijera is a hairdresser reservation app. It was created by some young entrepreneurs.
This first version allows the user to search for nearby hairdressers, book an appointment and save it on favorites.

CHALLENGE

They want to differentiate from the competition and create added value.

SOLUTION

Design focused on improving the user experience. And creation of a different and risky corporate identity.

Graphic design

  • Design of the corporate identity of the brand.
  • Creation of the logo and re-adaptation in different formats.

UX Writing

  • Drafting of empty states, confirmation messages, onboarding and labels.
  • Organization of the structure and elaboration of the information architecture.
  • Benchmarking and presentation of new proposals.

UI Design

  • Wireframe design.
  • Creation of the style guide. I used the brown as the main color. It was challenge due to the difficulty of contrasts. Personally, I would have used an orange palette because it allows a better visualization.
  • Design of iconography and illustrations of the empty states and onboarding.

Full reservation screen