Content · Design System
Visual and written content for a platform where influencers share exclusive videos with their audience.
- Client
- Trailer
- Role
- Design System
- Team
- 2 designers (me included), 3 engineers
- Year
- 2019 to 2020
Context
Trailer is a website and app where people watch exclusive videos from influencers. Creators publish content every month and earn from it.
Objective
Design one website for two kinds of users: the creator (the influencer) and the viewer.
Solution
A private profile for both, and an exclusive public profile for each creator.
01
- Benchmarking.
- Information architecture.
- User journeys and personas.
- All content written in English, with one voice and tone.
02
- The logo, adapted to every format.
- Wireframes.
- Iconography made for the project.
- A style guide.
- Neon illustrations for empty states and onboarding.
- The web design adapted to the app without losing usability.
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